2023/23
ChooseWell
Brand & Packaging
Branding
ChooseWell is a hand soap brand with a simple mission; to change the narrative around consumerism.
They exist to make it easier for conscious consumers to support good causes, or to use a phrase we coined, make an ordinary purchase with extraordinary purpose.
Clean hands, clear conscience. Win-Win.
We were engaged to build the brand from the ground up, starting with a brand workshop to uncover the brand values, identify the product positioning, shape the brand story and drive the brand strategy.
At the heart of the concept we delivered was a key message, This is not just hand soap*.
Intentionally ambiguous, speaking to an attitude, a way of thinking, and designed to lean in to the brand USP without preaching.
We delivered a full visual and verbal identity that was applied to the packaging, print collateral, website and social channels.
2023/23
ChooseWell
Brand & Packaging
Branding
ChooseWell is a hand soap brand with a simple mission; to change the narrative around consumerism.
They exist to make it easier for conscious consumers to support good causes, or to use a phrase we coined, make an ordinary purchase with extraordinary purpose.
Clean hands, clear conscience. Win-Win.
We were engaged to build the brand from the ground up, starting with a brand workshop to uncover the brand values, identify the product positioning, shape the brand story and drive the brand strategy.
At the heart of the concept we delivered was a key message, This is not just hand soap*.
Intentionally ambiguous, speaking to an attitude, a way of thinking, and designed to lean in to the brand USP without preaching.
We delivered a full visual and verbal identity that was applied to the packaging, print collateral, website and social channels.